David Krieff is an Executive Producer, entrepreneur, brand architect and entertainment executive whose career spans television production, consumer brands, direct-response marketing, financing and global distribution. 

As President & CEO of Life’s A Beach, Inc., Krieff works at the intersection of entertainment, commerce and emerging media, developing intellectual property, television and streaming projects, consumer brands and scalable businesses from concept through production, financing, marketing and distribution. 

Throughout his career, Krieff has created, developed, produced and launched programming and products with many of the most recognized names in entertainment and commerce, including FOX, ABC, NBC, Netflix, Amazon and QVC. His credits include Executive Producer of Bait Car and creator of Malibu Pilates and the Pilates Pro Chair, a category-defining fitness brand with more than one million units sold worldwide. 

Krieff’s strength is bridging disciplines that traditionally operate separately creative development, production, brand building, financing, marketing, talent and distribution transforming strong ideas into valuable, multiplatform intellectual property. 

Today, through Life’s A Beach and related ventures, Krieff continues developing entertainment properties and consumer brands across television, streaming, social media, Amazon, TikTok, retail and home shopping. The objective is simple: identify the idea, assemble the right team, build the audience—and turn great concepts into lasting businesses.