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CEO David Krieff
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David Krieff is widely known for his ability to develop blockbuster products, strategic campaigns and exciting entertainment programming, including cooperative ventures with top media companies: FOX, MTV, Showtime, ABC, CBS, NBC, ESPN, Disney, POP, TRUTV, Amazon, Paramount Pictures, Guthy-Renker Lionsgate,, Hallmark, QVC, HSN, Leisure Marketing, Rodale Media, Target, Costco, Universal Studios and Warner Brothers.

Krieff’s Los Angeles-based entertainment companies, Destiny Productions and, now, Life’s A Beach,Inc., have successfully marketed and produced numerous media-based brands, including Krieff's own Pilates PRO Chair, the #1 selling apparatus for weight loss. Pilates PRO Chair, represented by the incomparable Susan Lucci, is distributed via direct response TV on QVC and through retail stores, with over 1,000,000 chairs sold. Prior to the Pilates PRO Chair, Krieff designed and marketed Guthy-Renker’s #1-selling infomercial fitness brand, Malibu Pilates.

Uniquely, Krieff has developed a media marketing “machine” that accomplishes what no one has been able to do under one roof: development, worldwide sourcing, celebrity endorsements, customer service, social media, targeted media ad buying, fulfillment, long and short form infomercial production, retail distribution and more. Krieff is able to create and produce infomercials and other promotional programming for less money with the same polished look of a multi-million dollar campaign.

Beginning in the 1980s, Krieff forever changed attitudes toward aging with his immensely successful Silver Foxes brand. The line began with a 10X platinum Billboard #1-ranked fitness video, Richard Simmons and the Silver Foxes, featuring the fitness guru working out with the parents of superstars Sylvester Stallone, Al Pacino, Dustin Hoffman, Farrah Fawcett and Richard’s own Mom. The concept gained immense publicity, including a full hour on OPRAH, and spawned additional products, including marketing tie-ins with GNC and Century Village, and another fitness video series, Power Pilates with Stefanie Powers and the Silver Foxes. In 2018, watch for The Silver Foxes to be back, with a new ensemble of celebrities. By combining broad media exposure, investors and sponsorship with high profile, creative programs and products that help millions of people worldwide, Krieff has carved a unique niche in the marketing and media arenas.

Krieff is also recognized for his live events and television programming, including his recent multi-season reality series, "Bait Car", which airs currently on TRUTV.  Earlier, Krieff marketed the ground-breaking NBC TV drama series, "Miami Vice". He produced live and televised star-studded shows with Barry Gibb and the Bee Gees. He also originated and produced "The Battle of the Sexes": Connors vs Navratilova, and a series, " Battle of the Sexes on Ice " Specials, which aired on CBS and FOX, teamed with skating star and partner Scott Hamilton.

David Krieff currently has numerous entertainment programs in development with outstanding investment partners, Talent and major studios , including an upcoming musical theater production based on the popular 1980’s TV series "Love Boat", teamed with The Nederlander Group, and "The 27 Club", with Burnett Music Group, bringing reality, music and drama together.

David lives in Malibu, California with his family, beloved sons, and animals for the past 25 years. Krieff graduated the University Of Florida, #1 School of Journalism/Advertising/Broadcasting.


Watch for additional Life’s A Beach products and programs!



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