Collection: Silver Foxes

it began with Richard Simmons and the creation of The Silver Foxes for Florida’s premier retirement communities, including Century Villages-The Villages —pairing senior fitness with the parents of icons like Sylvester Stallone, Al Pacino, Dustin Hoffman, and Farrah Fawcett. The campaign helped drive over $1 billion in condominium sales while launching a globally successful brand and franchise. It quickly expanded to include the Mom & Dad’s of Robin Williams, Quentin Tarantino, Magic Johnson, and Cindy Crawford, becoming one of the most impactful endorsement platforms for the 50+ market. Now, The New Silver Foxes reimagines the concept for today—featuring the parents of global icons like Taylor Swift, Bruno Mars, Anthony Anderson, LeBron James, Julia Roberts and Rory McElroy-bringing fresh relevance, scale, viral social media and global appeal to a proven billion-dollar model.