David Krieff helped reunite Cheech Marin and Tommy Chong and bring their celebrated partnership back to the stage with Live Nation. The 2008 Light Up America tour marked the comedy duo’s return to touring together after more than two decades, reconnecting longtime fans with the characters, chemistry, and irreverent humor that made them counterculture icons. The reunion also introduced a new generation to a partnership whose influence stretches across comedy, film, and popular culture.

Cheech & Chong: Reunited & Roasted | @cheechandchong

Produced by David Krieff, this 1992 pay-per-view event brought Jimmy Connors and Martina Navratilova to Caesars Palace in Las Vegas for a showdown between two tennis legends. A conversation following Connors’s celebrated U.S. Open run helped spark the concept, which Krieff developed into a live sports spectacle combining elite competition, sponsorship, and television distribution. The event established the foundation for his broader Battle of the Sexes franchise.

Connors vs Navratilova 09/25/1992 Las Vegas Battle of the sexes

Created and produced by Michel Shane after the loss of his 13-year-old daughter, Emily, 21 Miles in Malibu examines the devastating human cost of dangerous driving along Pacific Coast Highway. David Krieff served as an executive producer and led sponsorship efforts, helping bring the film’s urgent call for safer roads to a wider audience. Rooted in personal loss and community resolve, the documentary turns grief into advocacy and is available to stream on PBS.

21 Miles in Malibu — Watch on PBS | @21milesinmalibu

David Krieff appeared alongside actor and director James Brolin on The Dr. Oz Show to discuss Joey, a film project centered on Joey Buttafuoco’s life. The conversation explored the person behind a public identity shaped by one of America’s most notorious scandals. Drawing on Krieff’s longstanding connection to the story, the appearance opened a discussion about character, consequences, and the challenge of telling a familiar story from a more personal perspective.

The Dr. Oz Show — David Krieff Appearance

Run, Larry, Run follows endurance athlete Dr. Larry Grogin’s extraordinary mission to run 100 marathons in 100 days while living with Parkinson’s disease. Beginning in New Jersey in 2026, his journey toward California turned a personal challenge into a public message of determination and possibility, supporting the Davis Phinney Foundation. A longtime friend, David Krieff previously produced Back to Life, the video series Grogin co-hosted with Cathy Lee Crosby. Their connection gives this story of movement, resilience, and purpose a personal history.

Strides for Humanity — Run Larry Run | @runlarryrun26

David Krieff contributed firsthand perspective to ABC’s 20/20 special Growing Up Buttafuoco, drawing on his work arranging televised encounters involving Joey Buttafuoco, Mary Jo Buttafuoco, and Amy Fisher for Entertainment Tonight and The Insider. Featuring family interviews and home videos, the episode examined what happened after the headlines: the trauma, strained relationships, and long work of recovery. Krieff’s involvement connected the original media spectacle with a more intimate account of its lasting consequences.

Growing Up Buttafuoco — ABC News Preview | @abc2020

Miami native David Krieff handled publicity for NBC’s Miami Vice and the City of Miami, helping bring the city’s distinctive character to a worldwide audience. Starring Don Johnson and Philip Michael Thomas, the series fused crime drama with contemporary music, bold fashion, and unforgettable locations. Its visual language became inseparable from Miami’s identity, helping establish the city as an international symbol of style, energy, and possibility.

Miami Vice - Season 1 Episode 1 | NBC Classics

Created by Life’s A Beach, BootyBridge brings targeted resistance training into a compact, foldable system for home use. An angled foot platform, cushioned back support, and adjustable bands support glute bridges, hip thrusts, split squats, and additional exercises for the lower body and arms. Guided workouts and adaptable resistance make the concept straightforward: a versatile training tool that fits into everyday life without the space demands of larger gym equipment.

Booty Bridge — Project Overview

Represented by Life’s A Beach, Australian artist James Peter Henry creates paintings and large-scale murals that explore faith, identity, and human connection through bold color and interwoven figures. Drawing on Cubism and influences from Aboriginal and African art, his work moves between intimate canvases and public spaces. Projects at W Hollywood and the projection of his art onto the Sydney Opera House for World Ocean Day in 2021 have brought that distinctive visual language to international audiences.

James Peter Henry — Official Website | @jamespeterhenry

Produced by Life’s A Beach and sold through Costco, Fast Fit brought fitness pioneer Kathy Smith’s energy and expertise into an accessible workout program for home use. Its short routines could be performed individually or combined into a 50-minute session, giving viewers the flexibility to fit exercise into their day. Sponsored by PGX, the collaboration paired a trusted fitness personality with a practical retail offering built around movement and consistency.

Fast Fit — Project Overview | @kathysmithfitness

David Krieff helped secure Olympic champion Katarina Witt’s participation in Playboy and shape the deal behind her December 1998 cover feature. Arriving at the height of figure skating’s cultural visibility, the collaboration introduced Witt to a new audience and challenged the sport’s carefully maintained image. The sold-out issue became a landmark publishing event, reflecting Krieff’s work connecting talent, editorial opportunities, and commercial partnerships across entertainment and popular culture.

Katarina Witt — Official Biography‍ ‍| @playboy

Emmy Award-winning actress Tracey Bregman of The Young and the Restless has been a loyal Pilates Pro Chair user for years! As a brand ambassador for the Pilates Pro Chair by Life’s a Beach, she brings firsthand experience, genuine enthusiasm, and an engaging on-air presence to home shopping audiences across the U.S. and Canada. Her ability to connect with viewers and bring the product’s benefits to life has helped drive its incredible success including being sold out on QVC.

Malibu Pilates Pro Chair | @traceybregman1 

Emmy Award–winning actress Susan Lucci became the face of the Malibu Pilates Pro Chair, developed by David Krieff through Life’s A Beach. Over a decade of collaboration, her enthusiasm for Pilates brought warmth, credibility, and star power to the chair and its workout programs. From sold-out QVC presentations to expansion through Canada’s TSC, the partnership helped turn an accessible approach to fitness into an international home-shopping success.

Susan Lucci — Official Website | @therealsusanlucci

GLOW brought colorful characters, theatrical rivalries, and an unmistakable attitude to women’s professional wrestling, building a cultural legacy that later inspired the Netflix series. Its creator, David McLane, carried that commitment to female performers forward with WOW — Women of Wrestling. Together, these distinct productions trace an influential path through sports entertainment, putting women at the center of the action and creating personalities audiences could follow far beyond the ring.

WOW — Women of Wrestling | @WOWSuperheroes

David Krieff brought Fender and Titan together for the Strat-O-Cruiser, a collaboration uniting musical heritage with custom motorcycle craftsmanship. The limited-edition design paired a powerful V-twin motorcycle with a matching Fender Stratocaster mounted to the bike, carrying guitar-inspired details into the finish and hardware. Equal parts transportation, instrument, and collectible, the project brought two distinctive American brands together in a striking expression of design and showmanship.

Fender × Titan — The Strat-O-Cruiser | @fender

Executive produced by David Krieff, FOX’s Breaking the Ice: The Women of ’94 Revisited brought Nancy Kerrigan and Tonya Harding together for a rare televised encounter after the scandal that transformed their lives. Revisiting the attack in Detroit and the extraordinary scrutiny surrounding the 1994 Winter Olympics, the special moved beyond familiar footage to an uneasy, deeply human exchange. It turned one of sports television’s most notorious stories into a compelling event about accountability, forgiveness, and unfinished history.

Breaking the Ice — Contemporary Coverage

Featured in David Krieff’s television portfolio, Judge Joe Brown became a daytime mainstay through its formidable host, plainspoken judgments, and emphasis on personal responsibility. Debuting in 1998, the nationally syndicated courtroom series made Brown the first African American man to preside over a television court show. Across 15 seasons, his direct approach to everyday disputes built a loyal audience and an enduring place in the genre.

Judge Joe Brown — Project Overview

David Krieff turned the camera away from polished performances and toward the pressures concealed behind figure skating’s glamorous image. On Thin Ice: The Dark Side of Skating examined accounts of substance abuse, mistreatment, sexual misconduct, and other troubling experiences within the sport. Through interviews and revealing footage, the FOX special challenged the distance between the spectacle audiences applauded and the personal costs that could remain out of view.

On Thin Ice: The Dark Side of Skating — Broadcast Archive

Executive produced by David Krieff, Ice Angel brought a playful supernatural premise to the world of competitive skating. The Fox Family film follows a hockey player who dies unexpectedly and returns in the body of an elite female figure skater, played by Nicholle Tom. Featuring Tara Lipinski, Nancy Kerrigan, Elvis Stojko, and Rosalynn Sumners, the movie blends comedy, athletic spectacle, and a story about second chances, empathy, and learning to see life from another perspective.

Ice Angel (2000) Promo

David Krieff and Olympic champion Scott Hamilton brought a proven sports rivalry to a new arena with Battle of the Sexes on Ice. Executive produced by the pair, the FOX special pitted leading male and female skaters against one another in a team competition built for primetime. With stars including Hamilton, Brian Boitano, Kristi Yamaguchi, and Rosalynn Sumners, the event combined elite athleticism, expressive performances, and the anticipation of a major sporting showdown.

Scott Hamilton - 1997 Battle Of The Sexes On Ice AP2

The rivalry returned to Las Vegas as David Krieff and Scott Hamilton reunited for Battle of the Sexes on Ice II. The FOX sequel assembled champions including Katarina Witt, Nancy Kerrigan, Ekaterina Gordeeva, Kurt Browning, and Brian Orser, giving the team format a fresh mix of personalities and performance styles. The women claimed victory in a competition that balanced technical skill with theatrical flair, extending a distinctive franchise in televised skating.

Battle of the Sexes on Ice II — Broadcast Archive

Executive produced by David Krieff and Scott Hamilton, the third Battle of the Sexes on Ice brought the franchise to CBS for another Las Vegas showdown. Nancy Kerrigan, Rudy Galindo, Caryn Kadavy, Brian Orser, and fellow skating stars competed in a format that gave individual performances the added stakes of a team rivalry. The special continued the franchise’s signature blend of recognizable champions, competitive tension, and entertainment beyond the traditional skating exhibition.

Battle of the Sexes on Ice — Competition Results Archive

Barry Gibb’s Love & Hope Tennis Festival brought celebrity sport and musical performances together in support of the Diabetes Research Institute. David Krieff executive produced television specials that carried the festival’s charitable mission beyond the live audience, pairing entertainment with a cause deeply personal to its supporters. With Barry and Linda Gibb’s longstanding commitment at its heart, Love & Hope became a lasting example of celebrity influence put to meaningful purpose.

Diabetes Research Institute Foundation | @diabetesresearch

Developed by Life’s A Beach in collaboration with supermodel and actress Carol Alt, Micro Needles is a beauty initiative being prepared for the U.S. market following sales in Asia. The project brings Alt’s profile in beauty and wellness together with the company’s experience in product development, talent partnerships, and consumer marketing, with a focus on translating an overseas offering into a distinctive American brand.

Micro Needles — Project Overview